Cineplex Digital Media Launches Innovative, Interactive Signage Network at Ivanhoé Cambridge Shopping Centres Across Canada

Cineplex Digital Media Reinvents The Beer Store’s Iconic Beer Wall

Beer Store Sales Assist

Toronto, ON, May 12, 2016 (TSX: CGX) – Grabbing your favourite beer has never been so easy, as today Cineplex Digital Media (“CDM”) announced that it has been selected by The Beer Store to support its mission to digitize and revamp the shopping experience. The new solution modernizes the retailer’s ‘Beer Wall,’ which has traditionally been a static display of cans and bottles representing the store’s beer offerings, and replaces it with interactive tablets, reducing clutter and streamlining operations.